Let’s think a little differently

Now more than ever digital marketing efforts are vital to the success of any business.

Is your team building the best possible plan and maximizing resources?

Harvard Reading List

What Do I Read to Keep Current in Digital?

From clients to students, people frequently ask what to read to keep current with digital trends and technology. There is a broad list of publications to read on a daily basis as practice for the most up-to-date and valuable insights. Compiled here is a list of impactful readings, organized in categories for easy search. It can be hard to find reputable resources, but after years of research in the Digital Marketing space, this intentionally populated list has everything from current trend articles and deep dives to more basic explainers.

About

Nicole Ames

Nicole Ames built her expertise in Digital Marketing by working with top international brands like White Claw, Biogen and 3M leading strategic initiatives to develop high-performing, integrated marketing teams. In addition to her consulting business, she has honed her teaching experience through Digital Marketing courses for graduate programs at Emerson College and Boston University’s Questrom School of Business and Harvard Extension School.

Case Studies

Case Studies
Influencer Marketing In 2023: Benefits And Best Practices
Influencer Marketing In 2023: Benefits And Best Practices

Read Source

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Alco-bev Digital Transformation: Data Foundations
Alco-bev Digital Transformation: Data Foundations

Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

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Blog Post Title Two
Blog Post Title Two

It all begins with an idea.

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Blog Post Title Three
Blog Post Title Three

It all begins with an idea.

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Blog Post Title Four
Blog Post Title Four

It all begins with an idea.

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Testimonials

  • TEACHING

    “The Digital Marketing Strategy course led by Nicole Ames is exceptional. Not only do you get to learn from someone who has really been there and done that, but you also take it a step further in truly understanding how to create and implement a plan for your business in this realm.”

    - Nicole A, Chief Marketing Officer, The Mullings Group

  • TEACHING

    “We all witness the transformation of Digital Marketing, and how it is changing the world of marketing and continue to have a significant impact on our everyday lives. We, as Digital marketers, we need to be taking advantage and keep up with technology.

    The Digital Marketing class I attended at Harvard Extension School with Nicole Ames is, and has been, one of the ‘life-changing moments’ as a marketer. I learned so much from Nicole’s experience, competence, and passion.

    After the class, I have been upskilled and delivered several campaigns with the result of double-digit growth of business and strengthening our brand presence using my experience from Nicole’s Harvard class.”

    - Cindy D, Head of Global Marketing, Henkel

  • BUSINESS

    Nicole was an incredible partner who helped our business grow, learn and innovate!

    - Anita F, Director of Product Marketing, 3M

  • BUSINESS

    “I hired Nicole as fractional VP of Digital to lead our marketing department and develop an integrated strategy. 

    Nicole quickly assessed the situation and worked to upskill our internal team and align the right agency partners. 

    Her leadership saved us time and budget by recommending the right tools, resources and training for our team so we could more efficiently implement our greater strategy.”

    - Christine G, Senior Vice President, KCI

Clients